The 5 Best Natural and Organic Eyeshadows 2018

Best Natural Eye Shadow

Eyeshadows are fun because you can find them in so many different and unique colors. You can go with neutral and muted colors, shimmer and sparkle, or even bright vibrant colors! However, just like with all other makeup, you must be careful with the kind you purchase. Eyeshadow is filled with artificial colors, chemicals, and toxic ingredients. Your eyes are one of the most precious and sensitive parts of your body, so you need to treat them with an extreme amount of care!

The 5 Best Selling Natural Eyeshadows:

Bestseller No. 1
Burt's Bees 100% Natural Eye Shadow Palette with 3 Shades, Countryside Lavender, 0.12 Ounce
81 Reviews
Burt's Bees 100% Natural Eye Shadow Palette with 3 Shades, Countryside Lavender, 0.12 Ounce
  • One eye shadow compact with three shades, Countryside Lavender features medium purple, dark purple and light nude hues
  • 100% natural, long-lasting, mineral eye makeup resists creasing, fading and smudging for all-day wear
  • Made with Bamboo, Honey and Vitamin E to nourish skin for beautiful results inside and out
  • Available in 4 distinct palette trios inspired by nature; safe for sensitive eyes and contact lens wearers
SaleBestseller No. 2
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
2313 Reviews
L.A. Girl Beauty Brick Eyeshadow, Nudes, 0.42 Ounce
  • Dimensional shimmers
  • Smoothest mattes
  • Major pigments
  • Magnetic case includes mirror and double-sided eyeshadow applicator
SaleBestseller No. 3
e.l.f. Eyeshadow 32 Piece Palette, Natural
476 Reviews
e.l.f. Eyeshadow 32 Piece Palette, Natural
  • Endless colors and textures
  • Built-in mirror
  • Flawless touch-ups
SaleBestseller No. 4
Mineral Fusion Eye Shadow Trio , Stunning , .1 Ounce
133 Reviews
Mineral Fusion Eye Shadow Trio , Stunning , .1 Ounce
  • SAFE AND GENTLE INGREDIENTS - Formulated with only the safest and most gentle ingredients, this eye shadow by Mineral Fusion is suitable for all skin types. It contains skin-soothing Aloe Vera, Red...
  • AGE-DEFYING - With its powerful blend of antioxidants that includes White Tea, Red Tea, Pomegranate, Vitamin C, and Vitamin E, this foundation fights free radical damage for healthier skin, making it...
  • PURE INGREDIENTS - Unlike other pressed powders that use chemicals for their products, Mineral Fusion only uses gentle and safe ingredients from skin-soothing botanicals and minerals. It is...
  • FLAWLESS COVERAGE - Keep a naturally glowing complexion with this eye shadow that features silky, triple-milled minerals that provide richly pigmented, crease-resistant shades that apply effortlessly,...
SaleBestseller No. 5
Matte and Shimmer Eyeshadow Palette, Vodisa 25 Smoky Warm Color Eye Shadows Glitter Makeup Kit Make Up Brushes Set Nature Nude Earth Tone Waterproof Beauty Cosmetics High Pigment Powder Pallet 25B
91 Reviews
Matte and Shimmer Eyeshadow Palette, Vodisa 25 Smoky Warm Color Eye Shadows Glitter Makeup Kit Make Up Brushes Set Nature Nude Earth Tone Waterproof Beauty Cosmetics High Pigment Powder Pallet 25B
  • Professional eyeshadow palette - 18 colors matte eyeshadows and 7 shimmer eyeshadow in one makeup eyeshadow palette(Size:5.71 x 5.95 x 0.354 inches).The mix of warm and cool mattes with neutral...
  • 25 colours eyeshdow palette, Long-lasting, Easy to Wear, waterproof, Natural, giltter .high quality and security ingredients. Great colour combination as you can create natural day time makeup, party...
  • Super gorgeous flash diamond eyeshadow makeup tool,matte and shimmer in one palette. nice lovely 25 colours eyeshadow kit .neutral and smoky dramatic can freely apply to thid eye shadow makeup kit
  • Natural eyeshadow palette:using natural material,safe to use.Highly pigmented eyeshadow palette,long lasting.Suitable for neutral skin and oily skin ladies.

What to Avoid in Eyeshadow and How to Buy Natural

Just like the many other posts about unnatural and chemical laden makeup we have posted about, many of the same things can be said about conventional eye shadow. To check out some essential information about the dangers of makeup and some of the top ingredients to avoid, check out our posts about mascara and foundation! There, you can also learn all about how to best choose a natural or organic makeup brand or product.

Here are some of the highlights and most important information from the two articles.

How They Affect Your Body

Using toxic ingredients every single day can be so harmful because those ingredients are absorbed directly into your bloodstream. Eye shadow is also used directly on the eyelid and the areas around the eye, which is one of the most sensitive parts of the body.  The safety and healthy of your eyes is important and something you do not want to take the risk of damaging. You use your eyes for so many different things on a day-to-day basis and willingly using chemicals that can affect your very necessary and sensitive eyes is not the best idea.

Toxic ingredients and chemicals are not worth the risk with how harmful they can be to your body. It is especially unnecessary because you can easily find and use healthy and natural alternatives that will not pose any damage to your eyes in the long run.

It is important to seek natural, organic, and cleaner alternatives so you can avoid all potential risks. There are heaps of clean options available and more options available every day, so you have no excuse to not find something that is natural and face to use on your eyes!

How To Choose Natural Eye Shadow

Now we will discuss some tips for find natural and organic eye shadows so you can find some really great and healthy options for your next purchase. Many eye shadows can claim they are natural or “uses natural ingredients.” However, that doesn’t mean they are actually natural – it could still be loaded with chemicals and toxic ingredients. Since cosmetics are not fully regulated, cosmetic companies are not obligated by the law to fully disclose what they put in their makeup. This means that they would only need to use one single naturally derived ingredient in their products, with the rest being chemicals, and they could claim they use natural ingredients. Obviously, this is very misleading and the other ingredients can still pose lots of risk to your body and health.

It is essential to be mindful of these gimmicky labels in beauty stores because much of the time they are not actually going to mean anything. Their marketing goal is to make potential customers think they are buying something healthier and cleaner, when in reality their product is just as bad as any other conventional brand on the market.

With this in mind, you mist read the ingredient list and keep an eye out for any of ingredients that may be of concern. One of the best and easiest rules to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product. Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find eye shadow with as little ingredients as possible and where the color in those eye shadows comes from natural color sources like fruits, veggies, and minerals.

The 5 Best Natural and Organic Eyeshadows:

Now that we know a little bit more about what to look out for and what to avoid in your eye shadow and other beauty products, let’s dive right into the 5 best natural and organic eye shadows, which are filled with beneficial and healthy ingredients!

1. Sally B’s Skin Yummies B Smudged

Sally B’s Skin Yummies B Smudged

This EWG Verified cream eye shadow is gluten-free, cruelty-free, and completely vegan. It is also made with over 95% certified organic ingredients, is naturally colored with micas and doesn’t have Carmine or any type of artificial colors. Sally B’s ingredient list simply includes:

  • Organic Coconut Oil
  • Organic Cocoa Butter
  • Organic Camellia Oil
  • Organic Beeswax
  • Mica
  • Infused Organic Calendula Oil
  • Vitamin E (Non-GMO, soy-based)

Only a few simple and pure ingredients make up this fabulous eye shadow so you can feel completely confident in using this product. This cream eye color is best used at the lash line or lightly spread over the eyelid for some light coverage. Cream eye shadow made with natural colors is one of the best ways to get a highly pigmented makeup look on your eyes since the colors will be thicker and look much more intense on the eyes.

2. Mineral Fusion Eye Shadow Trio

Mineral Fusion Eye Shadow Trio

Mineral Fusion’s eye shadow features rich and long lasting color. Each trio pack has 3 different beautiful colors in just about any color scheme you want. You can choose matte colors, shimmer and sparkle, smoky eyes, pale neutral colors, and much more! There are fun and natural colors that everyone will love. It can be challenging to find pretty natural eye shadow with the right amount of shimmer and sparkle and these shadow trios will do just that!

These eye shadows contain age defying ingredients like pomegranate, white tea, red tea, and sea kelp to protect against free radical damage. Just like all other Mineral Fusion products, these eye shadows are paraben-free, cruelty-free, gluten-free, fragrance-free, phthalate-free, contain no artificial colors, talc, and are hypoallergenic. This is a clean brand that you will definitely love.

3. Batty’s Bath Rhea Eye shadow Palette

Batty’s Bath Rhea Eye shadow Palette

Batty’s Bath eye shadows are richly colored pressed mineral based colors. They have a modern shimmery color, but without the sparkle for those of you looking for something a little more subtle. You can apply these shadows wet for a more color rich look. They are super bendable so you can create any kind of look you want. It is really nice you can put them on dry to be subtle and pretty or put them on wet to give you a fun and dramatic nighttime look.

And what is the best part about these shadows? They only have 4 ingredients – mica, zinc oxide, kaolin, and organic coconut oil. It is hard to get much simpler and more natural than that. Furthermore, none of the ingredients in their shadows are non-micronized. For more detailed information on what non-micronized means, read this article.

4. Daisy Blue Eye Shadows

Daisy Blue Eye Shadows

Daisy Blue eye shadows come in 4 simple, earthy colors for those of you natural look lovers. Deep rich brown, shimmery gold, shimmer neutral, and white shimmery stardust are about as natural as they get and will give you the perfect earthy look.

Again, this company only uses mica, titanium dioxide, iron oxide, and zinc oxide in their eyeshadows. They are cruelty and gluten free, 100% natural, and free of artificial fragrance, sulfates, and phosphate. On the EWG Skin Deep database this eye shadow only receives a low score of 1.

5. Kjaer Weis Eye Shadow

Kjaer Weis Eye Shadow

Deep rich colors are what these eye shadows are all about. The fact they are from Italy and are certified organic is also a huge bonus! Their gorgeous shadows are produced without petroleum’s, parabens, artificial colors and fragrances, or petrochemical emulsifiers. They are never tested on animals and some of their colors are 100% vegan.

Some of their special ingredients include bamboo, which is abundant in naturally occurring silicone to help the collagen in our skin stay firm. Honeysuckle is antibacterial and is used as a natural preservative, and Gardenia Florida extract is a powerful antioxidant great for the skin. These eye shadows come in a wide range of colors from simple, classic neutrals to rich blues and deep greens!


Searching for gorgeous eyeshadows that are healthy, natural, and have organic ingredients shouldn’t be a hassle. There are tons of great natural eye shadow options to choose from that are good for your skin and body and will make you eyes pop. Hopefully, these Top 5 organic and natural eye shadows will fit exactly what you are looking for. With these five options, you can know what you’re putting on your eyes are safe.

How to Apply Eyeshadow Perfectly Every Time


Eyeshadow is a fun way to play up your eyes. But what about all of the harsh chemicals in most products? Check out of top 5 organic/natural eyeshadows.

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