The 10 Best Natural and Organic Primers of 2025

When it comes to using a face primer, it is likely either something you use all the time or hardly ever. Perhaps it’s not even a part of your beauty routine. However, if it is something you use on a regular basis, or even occasionally, you know some of the great benefits it can have for your skin!

The 5 Best Selling Natural and Organic Primers:

For your convenience, the below list shows the 5 best selling natural and organic primers currently for sale on Amazon.com. This list is automatically updated daily.

Primers can even out your complexion by reducing redness, they can fill in pores, and they might make your skin look dewy. You can choose an option that makes your skin matte as well, and it generally makes your makeup go on much easier and more smoothly. You can also use face primer alone without applying any makeup if you are simply looking for a more even skin tone and just want a better-looking complexion overall.

But of course, not all face primers are created equal, just like other skincare products like face serums. Many of the conventional and popular brands on the market are filled to the brim with chemicals, preservatives, artificial dyes, and synthetic fragrances.

Fragrances, also known as perfumes, are some of the worst and most dangerous ingredients you can find in cosmetics and face primers. These ingredients need to be avoided at all costs. All of these chemical ingredients can irritate your skin and harm your body.

All of the chemicals in your face primer can soak through your skin and make their way directly into the bloodstream where they can accumulate. Over time, this is going to become a potentially serious issue for your health.

This is why it is so critical to use beauty and skincare items that are natural and organic, and this includes primers for your face as well.

In this post, we are going to give you the five absolute best natural and organic primers that are safe, natural, and filled with non-toxic and skin-loving ingredients. We will also take a look into some of the worst and most dangerous ingredients that are lurking in conventional primers as well.

The 10 Best Natural and Organic Primers:

Find the best natural and organic primers to enhance your makeup routine. Choose the right formula for your skin type and achieve a flawless, long-lasting finish:

1. Better’n Ur Skin Foundation MINERAL PRIMER

One of the most popular choices, this mineral primer is definitely a winner for a lot of people. The formula is 100% natural, cruelty-free, and vegan. It is made with minerals and botanicals that aim to hydrate, smooth, and prep your skin before you apply foundation and other makeup. It helps makeup go on smoothly and streak-free and helps it last all day long as well.

This primer has a very lightweight and non-greasy formula, so it is not going to feel tacky, heavy, or sticky on the skin. It will help fade pores, reduce the appearance of fine lines and wrinkles, reduce redness and discoloration, balance your skin’s pH levels, and absorb excess oil and sweat, so there is no need for oil blotting pads or having to apply more face powder during the day.

2. Honest Beauty Everything Primer

Honest Beauty is a popular natural product care line that many people know, love, and trust. They create a lot of awesome skincare items, so it is no surprise they also have an effective and healthy face primer for your skin. This particular primer will give your skin a matte finish, which will make your makeup last longer during the day without sliding off and getting that oily and shiny look we all hate. The formula is completely oil-free, so you definitely won’t be clogging up for pores either.

They also include something unique called micronized bamboo powder in this product, which can flawlessly blur skin imperfections and make your skin look smooth and natural. You can wear this primer by itself or use it under makeup. It keeps your face hydrated and will not dry out your skin.

Honest Beauty does not use any parabens, phthalates, silicones, dyes, oils, or synthetic fragrances in their products, including this primer. They are also cruelty-free, hypoallergenic and dermatologist tested.

Instead, they use natural and wholesome ingredients like black current and raspberry extracts that give your skin a major boost of antioxidants.

3. 100% PURE Luminous Primer

100% Pure is one of our all-time favorite brands here and their primer makes the cut. While the last primer was meant to matte your skin, this one is all about making your skin glow like it never has before. You will get the perfect luminous look and dewy skin with this primer but your face won’t look greasy and shiny. It’s basically perfection.

There are no chemicals in this primer. It is free from silicone, synthetic chemicals, alcohols, heavy metals, and anything considered dangerous and unnatural. Instead, they fill their primer with aloe, vitamin E, resveratrol, jojoba oil, vitamin C, flower extracts and more. Their ingredients are pure and simple – and you can actually read the ingredient list and know what everything is!

This primer’s goal is to use antioxidants to nourish the skin and blur pores and skin imperfections while glowing up your skin at the same time. It contains natural light reflective pigments to make you look radiant. It is perfect for normal skin and amazing for aging skin as well.

4. ArtNaturals Natural Face Makeup Primer

ArtNaturals makeup primer is meant to be used after you cleanse and moisturize your face and before you put on foundation and other makeup. The silky and creamy formula glides right over your skin and preps your skin for a smooth and even application of foundation and powder. It will help your makeup stay put all day long, makeup won’t slide down your face, and you will be left with the perfect balance or radiant yet matte-finished skin. This is a total win-win.

Some of the key ingredients in this primer are aloe vera, safflower oil, coconut oil, and vitamin E. Coconut oil is highly absorbent and ultra-hydrating for the skin. It will keep your skin hydrated and moisturized all day. It will also help to smooth out your complexion and take away redness as well. Coconut oil also acts as a natural barrier on your skin to protect it from bacteria and toxins in the air.

Vitamin E is a super-powerful antioxidant that is also wonderful for protecting your delicate facial skin.

5. Tula Blurring & Moisturizing Primer

And last, but definitely not least, we have the Tula Blurring & Moisturizing Primer. This primer is referred to as a face filter due to its ability to make your skin look flawless and picture-perfect. You will be able to smooth the look of your uneven skin tone, reduce redness, and fill in large pores for the perfect finish.

What is unique about this primer is the fact it has powerful probiotics in its ingredients. It also contains other healthy and natural ingredients like licorice, chia seeds, and more. The other cool thing about this primer is it can release “glow particles” that give your skin the glowiest, most radiant, and sun-kissed complexion.

This primer will also not clog your pores. It is formulated without Parabens, Sulfates, Phthalates, Mineral Oil & Petrolatum, Formaldehyde, Formaldehyde Releasing Preservatives, Triclosan, Retinol, Gluten, and Fragrance.

6. Mom’s Secret Natural Flawless Face Makeup Primer

This natural and mostly organic face primer by Mom’s Secret is made with healthy ingredients like certified organic botanicals and antioxidants that are meant to nourish and protect your face at the same time as giving it the most fabulous glow.

Their face primer is made with 80% organic, all-natural ingredients, and is vegan, gluten-free, non-GMO, and never tested on animals. What we really like about this primer option is that a very small amount goes a long way. You only need one pump of the primer to smooth over your whole face, making it an easy and super budget-friendly option.

7. SheaMoisture Mattifying Primer

If a face primer that is super mattifying is something that you are looking for, Shea Moisture makes one of the best natural options on the market. Their primer formula is made with specific ingredients that absorb excess oils from your skin so you are left with a matte finish to the skin. With a matte finish, you can blur imperfections on your skin so much better and can achieve a more flawless look. Organic shea butter and vitamins hydrate your skin, while tea tree oil and kaolin clay are natural ingredients that absorb that excess oil from your skin and keep shine under control.

8. Fifth & Skin Better’n Ur Skin Mineral Makeup Primer

This face and makeup primer goes on smoothly, is super lightweight, and never has a greasy feeling or looking on your skin. A little bit of primer goes a long way, so you don’t have to worry about slathering the product all over your face and wasting large amounts of the product in each application. It is made with organic and botanical ingredients, is non-toxic, non-GMO, paraben-free, cruelty-free, vegan, gluten-free, and is never tested on animals.

9. Harvest Natural Beauty – Flawless Finish Organic Primer

Harvest flawless finish makeup and face primer is 100% Natural, Certified Organic, Non-Toxic, Vegan, Gluten-Free, Soy Free, Palm Free, Sustainably Formulated, and Leaping Bunny Certified. It is a self-adjusting face primer that can help retain the color of the makeup you use on top of the primer.

While you are wearing the primer, it also helps reduce the appearance of fine lines and wrinkles and minimizes the appearance of your pores. As usual, you will also never find any Parabens, Petroleum, PEG’s, GMO’s, mercury, phthalates, Diazolidinyl urea, sodium lauryl sulfate, propylene Glycol, and EDTA’s.

10. Juice Beauty PHYTO-PIGMENTS Illuminating Primer

This high-end natural and organic beauty and makeup company make an illuminating primer that is going to make your skin glow and look flawless at the same time. It is formulated with an organic base of ingredients and botanicals instead of using water as the base, which many other brands opt for instead since it is cheaper. The primer is lightweight, and filled with antioxidants, vitamins, and natural oils. It can also help fight fine lines and wrinkles, and blur most kinds of skin imperfections.

Ingredients to Avoid in Primer

Siloxanes are dangerous and they are known as endocrine disrupters. They affect how human hormones function in the body. They can also cause humans to become infertile and cause uterine tumors. Siloxanes are silicone-based compounds that can soften, soothe, and moisten – this makes this chemical particularly suitable for use in primers.

Silicones are also similar to plastics. Rubbing a primer on your face that contains these plastic-like ingredients is not healthy or suitable for your sensitive and fragile facial skin. It can clog your pores, cause acne, not allow your face to breathe during the day, and cause rashes and other types of irritation.

Another common ingredient found in primers is mineral oil. Mineral oil is a common ingredient in many face products, not just in primers. Mineral oil creates a film over your skin that prevents your skin from releasing any toxin buildup naturally. This leads to clogged pores, acne, oil buildup, and redness, and more. Additionally, mineral oil is a byproduct of petroleum, and there should be no place for any petroleum byproducts in our makeup and skincare items.

Parabens are one of the most common and dangerous preservatives found in makeup, skincare items, lotions, soaps, conditioners, and so much more. Parabens can cause so much damage and issues in the human body because they can mimic estrogen according to the FDA. This leads to an increase in breast cancer and skin cancer, which is of particular concern to women.

Additionally, parabens can disrupt your endocrine system, leading to reproductive and developmental disorders. Again, this is imperative for women to be aware of and consider before they use products and primers that contain any type of paraben. There are many different kinds of parabens, so always keep a lookout in the ingredient list. Any ingredient that ends with “paraben” should be avoided.

FAQs

What are the benefits of using a natural or organic primer?

Natural and organic primers contain skin-friendly ingredients that help smooth the skin, minimize pores, and extend makeup longevity. They are free from synthetic chemicals, making them a great choice for sensitive skin.

How do I choose the best natural primer for my skin type?

For oily skin, look for mattifying primers that control shine. Dry skin benefits from hydrating primers with ingredients like hyaluronic acid. If you have sensitive skin, opt for fragrance-free and hypoallergenic formulas.

Can natural primers provide the same longevity as conventional ones?

Yes, many natural primers are designed to offer long-lasting results. Some formulations include hydrating and gripping ingredients that help makeup stay in place throughout the day.

Are there natural primers without titanium dioxide and mica?

Yes, some brands offer primers free from titanium dioxide and mica. These options focus on organic ingredients while still delivering a smooth, flawless finish.

Where can I purchase natural and organic primers?

You can find natural and organic primers at specialty beauty stores, online retailers, and directly from brand websites. Many clean beauty brands offer a variety of options to suit different skin types and needs.

Conclusion

As you can see, there are quite a few ingredients that you need to avoid when using a face primer. But the good news is, there are so many wonderful and healthy natural and organic primers to choose from that work just as well…and most of the time, even better!

Any of the above 10 options for face primers are the perfect places to start. They are all effective, safe, clean, natural, and made with wholesome and toxic-free ingredients. They are a win-win all around.

This article was last updated on February 8, 2025 .