The 10 Best Natural and Organic Mascaras of 2024

The Best Natural and Organic Mascaras

Not all natural and organic mascaras are created equal. Some will work wonders in giving you full and lushes lashes, while others will leave them flaky and brittle due to a lack of chemical formulations that help keep conventional mascara moist. Most ingredients in conventional mascara will leave you scratching your head and feeling uncertain about its safety.

The 5 Best Selling Natural Mascaras:

For your convenience, the below list shows the 5 best selling natural and organic mascaras currently for sale on

Bestseller No. 1
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free,...
  • WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More...
  • WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The...
  • KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That...
Bestseller No. 2
Burts Bees 100% Natural Nourishing Mascara, Black Brown -...
  • BLACK BROWN MASCARA: One mascara tube with convenient, easy-to-use applicator in Black Brown,...
  • NOURISHING INGREDIENTS: 100% natural origin formula is made with Jojoba Oil and naturally...
  • STRENGTHEN & CONDITION: Our brush and formula work together to instantly give you long-lasting...
Bestseller No. 3
Organic Mascara By Physicians Formula Organic Wear All...
  • Volumizing and lengthening formula
  • Organic lash boosting complex, natural silk cotton and natural fibers volumize, thicken and...
  • Recyclable eco-brush defines each lash with ultra-soft plastic bristles.
On SaleBestseller No. 4
COVERGIRL Lash Blast Clean Volume Mascara, Very Black, 0.44...
  • TURN UP THE VOLUME: COVERGIRL Lash Blast Clean Volume Mascara provides 10x the volume of bare...
  • CLEAN, VEGAN FORMULA: This lash-loving vegan mascara is infused with argan and marula oils and...
  • FSC CERTIFIED: Packaging is made from 80% recycled paper from well-managed forests
Bestseller No. 5
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash...
  • Award-winning, bestselling double-sided mascara + lash primer designed to work together to...
  • Infused with Jojoba Esters, our smooth black mascara delivers extreme length + sky high lift
  • The primer creates an even base that enhances the mascara's performance, while boosting...

Harmful and Toxic Ingredients in Conventional Mascara

Some of the most harmful ingredients in mascara are parabens, aluminum powder, propylene glycol, and retinyl acetate. These ingredients pose risk to your body’s estrogen levels, cellular and biochemical changes in your cells, and can even have neurotoxic consequences.

Even though you may get those perfect lashes with your favorite conventional mascara, it is certainly not worth the risk to your health. Plus, there are heaps of natural and organic mascaras on the market that do just as good of a job, if not better, than regular mascara!

How They Affect Your Body

Using these ingredients on a daily basis, these harmful ingredients are absorbed directly into your bloodstream. Mascara is also used very close to the eyes – one of the most sensitive and essential parts of the body.  The safety and health of your eyes are imperative and something one should not be willing and open to posing a risk to. You need those beautiful eyes to do pretty much everything in your daily life, so treat them right.

Using toxic ingredients and chemicals is not worth the risk it poses to your body, especially when you can easily find and use healthy and natural alternatives. It is important to seek natural, organic, and healthier alternatives. Luckily, there are plenty of clean options available, and more options becoming available on the market every day.

How To Choose a Natural Mascara

There are a few important tips to keep in mind when searching for your new natural mascara. Many mascaras claim they are natural or “use natural ingredients.” However, that doesn’t mean they are actually natural – they could still be loaded with chemicals and toxic ingredients. Since cosmetics are not fully regulated, cosmetic companies are not required to fully disclose what is in their products.

Therefore, all it takes is for one natural ingredient to be used in the mascara, such as coconut oil, and they can claim they use “natural ingredients.” Of course, the use of one natural ingredient doesn’t make up for the host of other chemicals used in the product. It is essential to be mindful of these gimmicky labels in beauty stores. These brands are purposely trying to have their customers fall for those labels, so don’t be one of them.

Read the ingredient list and keep an eye out for any of the above ingredients. A fantastic rule of thumb to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product. Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find a mascara with as few ingredients as possible.

The 10 Best Natural and Organic Mascaras:

Each mascara is completely natural, uses organic ingredients when possible, and is free of toxic ingredients. Your lashes will love them and your body and eyes will surely thank you. Below we review the ten best natural and organic mascaras currently on the market.

1. Endlessly Beautiful Mascara

Endlessly Beautiful Mascara

Endlessly beautiful Mascara features 100% natural ingredients, 85% of which are certified organic. Although not all of their ingredients are certified organic, that doesn’t mean the product is worth throwing aside. You can still get a quality and healthy product even if it is not USDA-certified organic.

This formula is free of unnatural colors, fragrances, and preservatives. The ingredient list is minimal and consists of ingredients you have actually heard of – like water, grapefruit seed oil, and coffee powder for natural and powerful color. The formula is designed to keep your lashes clump-free and won’t smudge or flake off, which is a very common issue with organic and natural mascaras.

2. Rejuva Minerals Pur Lash Mascara

Rejuva Minerals Pur Lash Mascara

Rejuva Minerals Pur Lash Mascara is as natural and clean as mascara can get. Rejuva Minerals has been given the EWG’s (Environmental Working Group) Skin Deep Verification seal. The EWG is one of the world’s largest databases that rate the safety of common ingredients in beauty products. Each ingredient goes through a rigid testing and scoring process.

Products that become verified and receive the stamp of approval from the EWG are the highest quality and safest products in the cosmetic industry. Mostly all of Rejuva Minerals products are EWG verified as well, so check out their other awesome beauty products too.

Rejuva’s Pur Lash avoids all ingredients of concern, contains minimal ingredients, and will keep your lashes healthy and strong. No worrying about parabens, mica, titanium dioxide, GMO’s, or anything artificial. The plastic tube is even BPA and phthalate-free! If you are looking for an affordable, super healthy, and lash volumizing mascara, give this wonderful product a shot.

3. W3ll People Expressionist Mascara

3. W3ll People Expressionist Mascara

If you are looking for full, bold, and fluffy lashes, look no further! This Expressionist Mascara has received numerous awards, from Elle and Allure for the best mascara. W3ll People have created a mascara that is chemical-free, petroleum-free, contains no parabens, tars, fibers, or aluminum. It’s also gluten-free for those who are sensitive to gluten.

You can also feel good about this mascara since it is GMO-free, EWG Verified, and produced with sustainable energy practices. W3ll People is a fantastic company that doesn’t just care about pure and healthy skincare and makeup, but they really do care about our environment and a beautiful planet as well.

It is one of the best mascaras in the beauty industry for a reason, even beating out the most popular conventional mascaras from brands like Dior, Urban Decay, and tons more. Essentially, there is no reason to not switch out your favorite toxic mascara for this one. We really think you need to give this amazing mascara a try.

4. 100% Pure Fruit Pigmented Mascara

100% Fruit Pigmented Mascara

This is a mascara full of conditioners for long and full lashes. It separates lashes for an incredibly luscious look and keeps your lashes looking soft and full for the most sultry eyes you could ever want. What is truly unique about this mascara is that it’s completely fruit pigmented and there are absolutely no artificial colors. Its tint comes from black tea, berry, and cocoa pigments – talk about healthy and delicious! (Don’t eat it of course).

The ingredient list here is a bit longer, but most of those are natural extracts that will give you strong and healthy lashes – so nothing to fear. Although we say to avoid long ingredient lists, this mascara just goes to show that there is always an exception to the rule. If your product has a long ingredient list but is full of natural, healthy, and organic ingredients, the long list rule can be put aside for the time being.

5. BaeBlu Organic Mascara

BaeBlu Organic Mascara

We love this natural and healthy mascara option because it is like two products in one. Of course, it is a great mascara that gives you a perfect bold lash look, but it is also a lash conditioner. They use natural oils in their formula to help condition your lashes and nourish them to help them grow, keep them healthy, and give you lots of volume.

It is a great option for those with sensitive eyes and skin because it is made with all-natural and organic ingredients and never any harsh fillers or chemicals. Made in the USA, vegan, gluten-free, and cruelty-free as well.

6. Dizao Organics Natural Moisturizing Mascara

Dizao Organics Natural Moisturizing Mascara

Made with 95% organic ingredients and nothing artificial, this moisturizing mascara is packed full of unique and powerful ingredients. Ingredients include chamomile, coffee powder, rice extracts, natural conditioning oils, lemon peel, and grapefruit extract, all combine to make this mascara super nutritious for your lashes. It is both lengthening and volumizing and will last all day without smudging and waring off. However, it does come off easily with warm water and your favorite face wash.

7. Mineral Fusion Volumizing Mascara

Mineral Fusion Volumizing Mascara

If you want a mascara that is full of healthy minerals, you are going to want to get your hands on this Mineral Fusion Volumizing Mascara. While all the minerals are great, it will also give you such lush and full-looking lashes.

It comes with a full bristle wand to coat your lashes and boost the volume of your lashes in the most effortless way possible. Their formula is gentle, natural, and non-irritating and you will never have to worry about any of that annoying clumping, flaking, or smudging that is such an issue with so many other mascaras on the market.

8. Pacifica Beauty Stellar Gaze Length & Strength Mascara

Pacifica Beauty Stellar Gaze Length & Strength Mascara

Pacifica is a well-known and popular brand in the natural beauty world. They are known for their fun yet high-quality natural and organic products. This lengthening and strengthening mascara is one of their most popular products and for good reason. It is long-lasting, clump-free, free of harsh and toxic chemicals, and is 100% vegan.

They also infuse their mascara with coconut oil and vitamin E to hydrate each one of your lashes to help give you tons of volume and length. The hydration from coconut oil and vitamin E also strengthens your lashes at the same time.

9. Burt’s Bees 100% Natural Origin Nourishing Mascara

Burt's Bees 100% Natural Origin Nourishing Mascara

We always like to try and include a healthier brand that is easy to find for most people and also affordable, and Burt’s Bees is always that go-to brand. Although their formula may not be perfect as far as ingredients go and there are other options on the market with cleaner ingredients, this mascara is still so much healthier than your average conventional brand.

Their ingredients come from 100% natural origins and they avoid some of the worst offenders when it comes to toxic and chemical ingredients. Therefore, this is an ideal option for those on a budget or who have limited access to other brands, but still want a healthier and more natural mascara.

10. Kjaer Weis Mascara

Kjaer Weis Mascara
Image Source: Kjaer Weiss

No Butyl Acetate, Butylated Hydroxytoluene, DEA, Urea, Ethyl Acetate, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sodium Lauryl Sulfate, Toluene, Triethanolamine. Phew! That’s a ton of ingredients you don’t have to worry about with this mascara.

This mascara is also comprised of 99.8% organic ingredients to ensure you are putting the healthiest ingredients on your lashes. It is challenging to find a mascara with such a high percentage of organic ingredients, so if certified organic ingredients are high on your priority list, this is a great option for you.

This mascara is easy to put on, smooth, and clump-free. Overall, the ingredient list, organic ingredients used, and the way the mascara goes on and looks are worth the price and maybe your new favorite brand to use.


Take a deep breath – you have now learned all about conventional toxic mascara, what it does to your body, what to avoid, and what to look for in natural, clean mascaras! Sure, it can be a little overwhelming, but once you know what to look for and find a brand and product you like, it will be smooth sailing from there.

Our Top 5 mascaras are some of the best natural and organic options on the market and you are sure to find something to fit your needs. Searching for healthy mascara can feel daunting and overwhelming with so much to look for and consider. Our list takes out all of the dirty work (literally) so you can feel confident in your next mascara purchase! It is always fun to try out and find new mascara, so take some time and work your way through this list. Hopefully, you will find that healthy mascara from your dreams!

This article was last updated on May 9, 2024 .

Leave a Reply