Not all natural and organic mascaras are created equal. Some will work wonders in giving you full and lushes lashes, while others will leave them flaky and brittle. Furthermore, most ingredients in conventional mascara will leave you scratching your head and feeling uncertain about its safety.
Some of the most harmful ingredients in mascara are parabens, aluminum powder, propylene glycol, and retinyl acetate. These ingredients pose risk to your body’s estrogen levels, cellular and biochemical changes in your cells, and can even have neurotoxic consequences.
The 5 Best Selling Natural Mascaras:
- BEAUTIFUL LASHES -- NO HARMFUL CHEMICALS -Our mascara is 100% Natural, 85% Organic and it is Cruelty FREE. Our ingredients help to beautify and nourish your lashes and not harm them.
- GREAT FOR SENSITIVE EYES - Our mascara is Paraben FREE, Dye FREE, Gluten FREE, & Dye FREE making it the perfect mascara for sensitive eyes.
- STRENGTHENS & CONDITIONS - Our nourishing formula contains both Chamomile and Sunflower Oil. Both are known for moisturizing and strengthening hair and our naturally enriched, moisturizing formula is long lasting and won't clump.
- LOOKING FOR A BOLD LOOK- Our mascara is a rich BLACK color making lashes bold and beautiful & it lasts all day with our water-resistant formula.
- STRENGTHENS & CONDITIONS - Our 100% Natural, 85% Organic Vegan and Gluten Free Formula is enriched with eyelash conditioning and strengthening ingredients including Chamomile, Vitamin E, Coffee Powder, and Sunflower Seed oil.
- GENTLE, NON-TOXIC FORMULA - No artificial colors, preservatives, or fragrances.
- SOFT, FULL, LUSH LASHES - Adds volume and length to eyelashes evenly and smoothly with no flakes, smudges or clumps. Say goodbye to spider and raccoon eyes. Buildable color suitable for short and long lashes. Available in Black or Brown.
- LASTS ALL DAY - This long-lasting mascara applies smoothly and removes easily at the end of the day. Water-Resistant. Great for everyday use.
- ECO-FRIENDLY PACKAGING - Smaller tube with just as much product as most mascaras on the market. Made in the USA. Cruelty Free. Never tested on Animals.
- 100% Free of Harsh Chemicals
- Clump-Free, Smudge-Free, Flake-Free
- Hypoallergenic; Safe for Sensitive Eyes and Contact Lens Wearers
- 30 Day Money Back Guarantee! The best % organic mascara for 2016! Made with 100% natural and 95% organic ingredients.
- Best for sensitive eyes and skin! No artificial colours, preservatives, or fragrances.
- Our long-lasting Organic Mascara is easy to apply. It organically tints, lengthens and volumizes your lashes without clumping, flaking, or smudging. It gives your lashes an aristocratic, natural look.
- Highly efficient due to exceptionally powerful antioxidants. Organic Coffee Powder adds natural color to lashes. Organic Rice nourishes the lashes and stimulates its growth. Precious Organic Carnauba Wax conditions; Chocolate aroma brings delight during application. Easy to remove. Non-waterproof. Not tested on animals.
- Eco-friendly: recyclable packaging, sustainable manufacturing. Cruelty free. 100% natural (chemical-free). Made in the USA.
- 100% natural volumizing technology
- Moisturizes and helps nourish lashes, while shielding lashes from harsh environment
- Hypoallergenic; Fragrance free; Ophthalmologist approved
- 100% vegan & cruelty-free
- Available in 2 colors: Supernova (Black) & Stardust (Brown)
- Separates and builds volume
- Infused with coconut oil and vitamin B to hydrate and help strengthen
- Formulated without parabens, phthalates and other ingredients you don't want on your skin
- ✓ 100% NATURAL, 85% ORGANIC: 100% Cruelty-Free, Never Tested on Animals, Gluten Free. Hypoallergenic. Safe for Sensitive Eyes and Contact Lens Wearers.
- ✓ A HIGH PERFORMANCE mascara that defines, lengthens and enhances the lashes naturally. Botanically enriched with Chamomile, Vitamin E and Lavender. Lash-conditioning formula won't flake or smudge. Long Lasting & Non-Clumping.
- ✓ FREE FROM HARSH CHEMICALS, Synthetic Preservatives, Parabens, Phthalates, Propylene Glycol, Paraffin, Lead, Nanoparticles & More. No Artificial Dyes or Synthetic fragrances
- ✓ MADE PROUDLY IN THE USA with certified organic ingredients. Also available in Brown.
- ✓ MONEY BACK GUARANTEE - ORDER NOW with peace of mind knowing you have our 30 day Money Back Guarantee should you not be satisfied with our Natural Organic Mascara.
- Using real Black Tea Extract, Vitamin E, Beeswax, Berries, Oat Protein, Cocoa See Butter etc. to give your eyes natural coloring and nutrients
- Makes any eyes pop with this noticeably rich black pigmented mascara that effortlessly works to lengthen, moisturize and revitalize lashes
- Water and flake resistant, amazingly smooth, smudge proof and stays on till you take it off
- Truly gentle enough for all eyes; no drying out eyes, no itching, no redness
- Not tested on Animals/Vegan Earth Friendly product
- AS PURE A FORMULA AS YOU CAN BUY - We use only essential ingredients to create a vegan, gluten free, fragrance free, paraben free, all natural mascara for defined, enriched lashes. Our natural makeup provides intelligent beauty through superior performance
- MAKEUP FOR A HEALTHY LIFESTYLE - Creating cruelty free, eco-friendly mascara to provide clean beauty is our priority. You will feel good and look great wearing our nourishing, lash-defining mascara
- SCIENTIFIC FORMULATION - Perfect for sensitive eyes and skin. We replace the lacquer, shellac and animal byproduct with natural clay and flower wax coated iron oxides. No more itchy, red, burning eyes!
- STUNNING FLIRTATIOUS LASH LOOK - You'll love the volumized, extended and full lash fringe you get with our FlowerColor Natural Mascara. It wraps and lengthens without clumping or smudging
- EASY APPLICATION AND REMOVAL - Comes with a mirror on each tube for easy application. Gentle on the eyes and easy to remove. It is water resistant, but not waterproof
- One mascara tube with convenient, easy-to-use applicator in Classic Black, perfect for all eye colors and skin tones
- 100% natural formula lengthens and defines lashes instantly for a beautiful look
- Made with Jojoba Oil and naturally moisturizing Glycerin to softly nourish lashes
- Gentle enough for the delicate eye area; safe for sensitive eyes and contact lens wearers; also available in Black Brown
- Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances; ophthalmologist tested; never tested on animals; cruelty free
How They Affect Your Body
Using these ingredients on a daily basis, every day these harmful ingredients are absorbed directly into your bloodstream. Mascara is also used very close to the eyes – one of the most sensitive and essential parts of the body. Using toxic ingredients and chemicals is not worth the risk it poses to your body. It is important to seek natural, organic, and healthier alternatives. Luckily, there are plenty of clean options available.
How To Choose a Natural Mascara
There are a few important tips to keep in mind when searching for your new natural mascara. Many mascaras claim they are natural or “uses natural ingredients.” However, that doesn’t mean they are actually natural – it could still be loaded with chemicals and toxic ingredients. Since cosmetics are not fully regulated, cosmetic companies are not required to fully disclose what is in their products. Therefore, all it takes is for one natural ingredient to be used in the mascara, such as coconut oil, and they can claim they use “natural ingredients.”
Read the ingredient list and keep an eye out for any of the above ingredients. A fantastic rule of thumb to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product. Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find a mascara with as little ingredients as possible.
The 5 Best Natural and Organic Mascaras:
Below are the 5 Best Natural and Organic Mascaras currently available for sale online. Each mascara is completely natural, use organic ingredients when possible, and are free of toxic ingredients. Your lashes will love them!
Endlessly beautiful Mascara features 100% natural ingredients, 85% of which are certified organic. This formula is free of unnatural colors, fragrances, and preservatives. The ingredient list is minimal and consists of ingredients you have actually heard of – like water, grapefruit seed oil, and coffee powder. The formula is designed to keep your lashes clump-free and won’t smudge or flake off.
Rejuva Minerals Pur Lash Mascara is as natural and clean as mascara can get. Rejuva Minerals has been given the EWG’s (Environmental Working Group) Skin Deep Verification seal. The EWG is one of the world’s largest databases that rate the safety of common ingredients in beauty products. Each ingredient goes through a rigid testing and scoring process. Products that become verified and receive the stamp of approval from the EWG are the highest quality and safest products in the cosmetic industry.
Rejuva’s Pur Lash avoids all ingredients of concern, contains minimal ingredients, and will keep your lashes healthy and strong. No worrying about parabens, mica, titanium dioxide, GMO’s, or anything artificial. The plastic tube is even BPA and phthalate free!
If you are looking for full, bold, and fluffy lashes, look no further! This Expressionist Mascara has received numerous awards, from Elle and Allure for the best mascara. W3ll People have created a mascara that is chemical-free, petroleum-free, contains no parabens, tars, fibers, or aluminum. It’s also gluten-free for those who are sensitive to gluten. You can also feel good about this mascara since it is GMO-free, EWG Verified, and produced with sustainable energy practices.
No Butyl Acetate, Butylated Hydroxytoluene, DEA, Urea, Ethyl Acetate, Parabens, Petrolatum, Phthalates, propylene Glycol, sodium Lauryl Sulfate, Toluene, Triethanolamine. Phew! That’s a ton of ingredients you don’t have to worry about with this mascara!
This mascara is also comprised of 99.8% organic ingredients to ensure you are putting the healthiest ingredients on your lashes. It is challenging to find mascara with such a high percentage of organic ingredients, so if certified organic ingredients are high on your priority list, this is a great option for you. This mascara is easy to put on, smooth, and clump-free.
This is a mascara full of conditioners for long and full lashes. It separates lashes for an incredibly luscious look. What is truly unique about this mascara is that it’s completely fruit pigmented and there are absolutely no artificial colors. Its tint comes from black tea, berry, and cocoa pigments – talk about healthy and delicious! (Don’t eat it of course).
The ingredient list here is a bit longer, but most of those are natural extracts that will give you strong and healthy lashes – so nothing to fear.
Take a deep breath – you have now learned all about conventional toxic mascara, what it does to your body, what to avoid, and what to look for in natural, clean mascaras!
Our 5 best organic mascaras are some of the best natural and organic options on the market and you are sure to find something to fit your needs. Searching for healthy mascara can feel daunting and overwhelming with so much to look for and consider. Our list takes out all of the dirty work (literally) so you can feel confident in your next mascara purchase!