The Best Natural and Organic Mascara 2017

Not all natural and organic mascaras are created equal. Some will work wonders in giving you full and lushes lashes, while others will leave them flaky and brittle. Furthermore, most ingredients in conventional mascara will leave you scratching your head and feeling uncertain about its safety.

Some of the most harmful ingredients in mascara are parabens, aluminum powder, propylene glycol, and retinyl acetate. These ingredients pose risk to your body’s estrogen levels, cellular and biochemical changes in your cells, and can even have neurotoxic consequences.

How They Affect Your Body

Using these ingredients on a daily basis, every day these harmful ingredients are absorbed directly into your bloodstream. Mascara is also used very close to the eyes – one of the most sensitive and essential parts of the body. Using toxic ingredients and chemicals is not worth the risk it poses to your body. It is important to seek natural, organic, and healthier alternatives. Luckily, there are plenty of clean options available.

How To Choose a Natural Mascara

There are a few important tips to keep in mind when searching for your new natural mascara. Many mascaras claim they are natural or “uses natural ingredients.” However, that doesn’t mean they are actually natural – it could still be loaded with chemicals and toxic ingredients. Since cosmetics are not fully regulated, cosmetic companies are not required to fully disclose what is in their products. Therefore, all it takes is for one natural ingredient to be used in the mascara, such as coconut oil, and they can claim they use “natural ingredients.”

Read the ingredient list and keep an eye out for any of the above ingredients. A fantastic rule of thumb to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product. Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find a mascara with as little ingredients as possible.

The 5 Best Natural and Organic Mascaras:

Below are the 5 Best Natural and Organic Mascaras currently available for sale online. Each mascara is completely natural, use organic ingredients when possible, and are free of toxic ingredients. Your lashes will love them!

1. Endlessly Beautiful Mascara

Endlessly Beautiful MascaraEndlessly beautiful Mascara features 100% natural ingredients, 85% of which are certified organic. This formula is free of unnatural colors, fragrances, and preservatives. The ingredient list is minimal and consists of ingredients you have actually heard of – like water, grapefruit seed oil, and coffee powder. The formula is designed to keep your lashes clump-free and won’t smudge or flake off.

2. Rejuva Minerals Pur Lash Mascara

Rejuva Minerals Pur Lash Mascara
Image Source: Rejuva Minerals

Rejuva Minerals Pur Lash Mascara is as natural and clean as mascara can get. Rejuva Minerals has been given the EWG’s (Environmental Working Group) Skin Deep Verification seal. The EWG is one of the world’s largest databases that rate the safety of common ingredients in beauty products. Each ingredient goes through a rigid testing and scoring process. Products that become verified and receive the stamp of approval from the EWG are the highest quality and safest products in the cosmetic industry.

Rejuva’s Pur Lash avoids all ingredients of concern, contains minimal ingredients, and will keep your lashes healthy and strong. No worrying about parabens, mica, titanium dioxide, GMO’s, or anything artificial. The plastic tube is even BPA and phthalate free!

3. W3ll People Expressionist Mascara

3. W3ll People Expressionist Mascara
Image Source: W3ll People

If you are looking for full, bold, and fluffy lashes, look no further! This Expressionist Mascara has received numerous awards, from Elle and Allure for the best mascara. W3ll People have created a mascara that is chemical-free, petroleum-free, contains no parabens, tars, fibers, or aluminum. It’s also gluten-free for those who are sensitive to gluten. You can also feel good about this mascara since it is GMO-free, EWG Verified, and produced with sustainable energy practices.

4. Kjaer Weis Mascara

Kjaer Weis Mascara
Image Source: Kjaer Weiss

No Butyl Acetate, Butylated Hydroxytoluene, DEA, Urea, Ethyl Acetate, Parabens, Petrolatum, Phthalates, propylene Glycol, sodium Lauryl Sulfate, Toluene, Triethanolamine. Phew! That’s a ton of ingredients you don’t have to worry about with this mascara!

This mascara is also comprised of 99.8% organic ingredients to ensure you are putting the healthiest ingredients on your lashes. It is challenging to find mascara with such a high percentage of organic ingredients, so if certified organic ingredients are high on your priority list, this is a great option for you. This mascara is easy to put on, smooth, and clump-free.

5. 100% Fruit Pigmented Mascara

100% Fruit Pigmented Mascara

This is a mascara full of conditioners for long and full lashes. It separates lashes for an incredibly luscious look. What is truly unique about this mascara is that it’s completely fruit pigmented and there are absolutely no artificial colors. Its tint comes from black tea, berry, and cocoa pigments – talk about healthy and delicious! (Don’t eat it of course).

The ingredient list here is a bit longer, but most of those are natural extracts that will give you strong and healthy lashes – so nothing to fear.


Take a deep breath – you have now learned all about conventional toxic mascara, what it does to your body, what to avoid, and what to look for in natural, clean mascaras!

Our 5 best organic mascaras are some of the best natural and organic options on the market and you are sure to find something to fit your needs. Searching for healthy mascara can feel daunting and overwhelming with so much to look for and consider. Our list takes out all of the dirty work (literally) so you can feel confident in your next mascara purchase!

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