100 Percent Pure Natural Vegan Charcoal Clay Face Cleanser Review

100% Pure is a unique company, whose passion for healthy skin care and makeup genuinely shines through in every single one of their products. Their small team is committed to creating the best and purest products you can find on the market.

This Face Cleanser Was Featured on Our 5 Best Natural and Organic Face Cleansers Article.

Overall, they promote clean and healthy living and don’t find it necessary to add things to our lives that are unnecessary. Furthermore, natural and clean products mean nothing if they do not work properly, so they are also focused on producing results-driven products! They never want you to choose between better skin or safe ingredients and they provide their customers with just that – awesome, safe ingredients and products that will make your skin the best it has ever looked.

100 Percent Pure Founders
100% Pure Founders

100% Pure defines natural as ingredients that only come from nature, like plants, flowers, and minerals, and are only manipulated by a chemical process through biological and natural means. Biological and natural means include processes such as distillation, cold processing, and fermentation.

They use the Natural Definition process, NDP that was adopted from the USDA to identify between natural ingredients of chemical-based and synthetic ingredients. Through this special process, synthetic ingredients are defined as ingredients, not from a natural source or the ingredient has undergone some chemical change that has not been a process of biology or nature. For instance, this means the chemical change was manmade and forced in a lab setting. They define a natural ingredient as always from a natural source and the ingredient or substance has undergone a chemical change from a natural and biological process that has not been chemically manipulated.

Their personal care items and skincare are some of the best and highest quality on the market. All of their makeup in dyed with fruit pigments, they never use toxins, fillers, water, or synthetics. All of their items are made with organic ingredients, are unrefined, cold processed, healthy, and safe. We also love they do not use thickeners or water. This means the products you are buying are super pure and concentrated. If they do need to thicken a product aloe vera gel and chia seeds help to thicken the product. So cool!

They are also committed to an intensive 9-step purity process and their products are made sustainably to help save the planet as well.

Although this brand is a little on the expensive side, the quality is most certainly worth the cost. However, we also have a great way to save some money. You can easily make your own DIY face wash and save tons of money.


100% Pure’s newest facial cleanser is unique and exciting! We have seen so much about the benefits of charcoal in the media lately and for good reason. This cleanser is vegan and is great for all skin types, but it is particularly good for normal to oily skin or people who suffer from acne and blackheads.

Charcoal is so great because it will make your pores appear smaller and tighter than they really are. Toxins build up in the pores and make them expand and clog the pores. Charcoal will remove those toxins and make your pores look smaller.

If you have oily skin, charcoal will combat this issue as well. Charcoal absorbs oil in the skin and balances the skin. Less oil will make your skin look more even and will help prevent acne and breakouts due to excess oil. However, if you have dry skin, we suggest avoiding using charcoal products on the face. You don’t want your skin to dry out even more.

Charcoal, overall, is a great, natural ingredient to truly deep clean your skin and pores. The charcoal will suck out those impurities and debris to leave your skin looking flawless and glowing. You may not want to use a charcoal cleanser on a daily basis and stick to using this product every other day or so. You don’t want to overly strip your skin of the healthy oils!

100% Pure’s Charcoal face cleanser only contains the healthiest and purest ingredients and include:

  • Organic Citrus (Lemon) Water
  • Organic Glycerin
  • Activated Charcoal Powder
  • Bamboo Charcoal Powder
  • Organic Potassium Cocoate
  • Organic Citrus (Lemon) Extract
  • Organic (Algae) Extract
  • Black Brazilian Kaolin Clay
  • Organic (Japanese Honeysuckle) Flower Extract
  • Organic (Guar) Gum
  • Organic (Spearmint) Leaf Oil
  • Organic Lemongrass) Oil

This article was last updated on May 6, 2022 .

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