How to Use a Face Serum Correctly

How to Use Face Serums

Face serum is an amazing part of any skincare routine. A lot of people fail to include serum in their everyday life, but it is something that should truly not be missed. Face serum has so many benefits for the skin and its highly concentrated formula ensures that the product is actually doing to things it is supposed to.

But the thing is, the people that are using face serum are often using it in the wrong way believe it or not. There is a specific way that you should use and apply serums to your face that many people don’t know about.

In this post, we are going to chat about the best way to apply face serum on a daily basis along with some of the most common mistakes people make when using in the morning, night, or both times of the day.

How to Apply Face Serum?

There are so many different beauty tools on the market you can use to apply tons of products to your face. However, when it comes to a face serum all you have to use is something you already have on hand…and that is your fingertips!

There are a few reasons to apply a serum with the fingertips. Firstly, since serums are highly concentrated that also means they are a bit more expensive than some other skincare products. You don’t want to waste any of the serum by losing some of it on a pad or a brush.

Your fingers allow you to apply the full amount of serum to your face without any waste. You will use your fingertips to wipe the serum across your face evenly, but you want to avoid massaging it in completely. Let it soak into the skin naturally, so all of the powerhouse ingredients soak into the skin the best.

When to Apply Face Serum?

So, when do you actually apply the serum to your face during the skincare routine? You will want to apply the serum to a freshly cleansed face, so your skin and pores are clear, clean, and open. This will allow the ingredients in the serum to soak into your skin easily and sink deep into your pores.

You also need to make sure that you are applying your face serum before you put any moisturizer on as well. Serum always goes on the skin before a moisturizer or lotion to ensure there is nothing on the skin to block penetration deep into your pores.

How Much Face Serum to Apply at Once?

Another big question is how much face serum you should actually be applying. One of the biggest rules of thumb when it comes to applying skincare items is to use a pea-sized amount of the product. While all serums are different and you should read the instructions to see how much they recommend applying, you will typically want to apply a larger amount than only a pea-size.

This is because you need to make sure you have enough product to smooth across your entire face without running out and having to massage and drag it across the skin too much. You don’t want to douse your face in serum, but make sure there is enough to glide on all over your face.

What Time of Day to Apply Face Serum?

Just as with how much face serum to apply, what time of day you should apply various types of serum will vary from brands, and what the purpose of the serum is. However, in general, many face serums can be applied in both the morning and the night.

For instance, vitamin C face serum is often applied both times a day to achieve the best and most effective results possible.


In the end, there are some tips and tricks you should consider when you apply face serum to ensure you are using this pricy little item in the most effective and accurate way possible. By making a few tweaks to the way you use the product, you will likely see a huge difference in your skin fairly quickly, so you can feel good in your skin in no time!

This article was last updated on May 6, 2022 .

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